You feel it. The market has shifted. Customers are pulling back. Spending is down. The economy that existed 24 months ago is not the economy you are operating in today. And you are carrying assets — inventory, equipment, plant, real property — that made sense then but are costing you now.
You have thought about selling. Maybe you have tried. But every time you get close to going to market, the same fear stops you: if the right people find out you are selling, they will assume you are desperate — and they will offer you a fraction of what your assets are worth.
So you wait. And the window gets smaller.
Meanwhile, the pressure compounds. Cash does not flow the way it used to. Obligations do not pause. And the assets that should be your lifeline sit there, locked in a position that gets worse every month you do not act.
"The difference between a distressed sale and a structured transaction is not your assets. It is how the offer is framed, to whom, and under what conditions."